The Kiss Cam has been an American sporting event staple for as long as I can remember, and it’s provided us (and YouTube) with countless classic moments. Watching a guy get smooch-snubbed on the big screen only to bury his face in his seven dollar beer really never gets old. Uncomfortable? Yes. Entertaining? Absolutely.

Well this guy came prepared. Take a look at this Kiss Cam footage from a Minnesota Golden Gophers basketball game, where a smart fan was able to make the best of an otherwise awkward situation.