The UFC is still seen as a baby in the sporting world, but Chuck Liddell is known as one of the greatest to ever fight in mixed martial arts. He joined Levack on radio row, to talk about the rise of the UFC, his acting career, and Conor McGregor. “It happened a lot faster than we thought it would. It was that reality show." Liddell said about the rise of the UFC."That was kind of a last ditch effort to make this sport work. Lorenzo and I went 40 million in debt, and we went in and they paid for that. Dana called it his Trojan horse to get a live fight on TV. … Once it got out there, once people saw that it got fans and sponsors, it really blew up.”

 

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