IS ZIMA COMING BACK?
I openly admit I loved Zima. Like any great Romeo and Juliet, the world got in the way of me and my beloved clear malt beverage. Zima was taken off shelves in the United States in 2008. You can still get Zima in Japan, but that's too far for me to reunite with "Zomething Zifferent."
I find a lot of people miss Zima, so what went wrong? Pete Coors said "we decided to do Zima Gold, which was a huge disaster. And then we decided to take the nice fluted bottle and make it into a generic bottle. We killed the brand, frankly." He added: "We got too clever by half [with] marketing." Of course, the "marketing guys will tell you that it was somebody else's fault," he said with a laugh. I remember all these things and he's so right.
But there is hope for Zima's return. A MillerCoors spokesperson told the publication that “more news [is] coming soon” and “if you’re one of the zillion fans who have missed Zima, the answer should be clear.”