NBA 2K13 came out earlier this week, and it is the best installment of the game yet. But aside from how the game is, there is one particularly interesting nugget to come out of the game in the celebrity team, which features names such as Pauly D and Vinny from 'Jersey Shore,' hip-hop artists Wale, Bow Wow, Chamillionaire, Sean Kingston, Meek Mill, and Mac Miller as well as, most notably, Justin Bieber.

Now the NBA 2K series has branched out in an attempt to appeal to the tween girl demographic as well as giving grown men who dislike him the chance to destroy Bieber in the paint. If that isn't genius, I don't know what is.