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MLB Marketing: Old School vs. New School

Bryce Harper
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When former Cardinals manager Tony La Russa comes out of his recent retirement to manage the National League in the All-Star Game, there will be a great deal of thought put into the decision of whether to select the soon-to-be retired Chipper Jones of the Atlanta Braves, or the young rising star in Bryce Harper of the Washington Nationals. What is better for the game of baseball – celebrating the career of an older player or promoting the fresh, young talent of the “new generation” in the game?

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