These AT&T commercials are pure genius.  Instead of featuring little kids, AT&T changes things up and uses NBA legends to reinforce their latest message.

I’m a big fan of these AT&T commercials.  The ads that feature little kids to promote various features of the AT&T Network are really cute.  Two of my favorites are posted below.  I love the girl who talks about fitting more fans in a bigger stadium and the boy who wonders what animals on an island made out of candy would be made out of.

This latest AT&T commercial features some of the best players in NBA history.  Larry Bird and Bill Russell of the Boston Celtics along with Magic Johnson and Kareem Abdul-Jabbar of the Los Angeles Lakers make solid cameo appearances.  The message of the ad is that bigger is better.  The tie-in is that AT&T has the largest 4G network.  I dig the commercial.  It's entertaining.  I give it a thumbs up.

Listen to the Los Angeles Lakers this Tuesday on 104.5 The Team.  Los Angeles faces the Dallas Mavericks at 10:30pm ET.  The Lakers are currently in 9th place in the Western Conference with a (38-36) record.  The Mavericks are in 10th place with a (36-37) record.  Listen to this matchup on 104.5 The Team, ESPN Radio.

Brian Noe is the Brand Manager at 104.5 The Team, ESPN Radio in Albany, NY.  Brian also hosts “The Noe Show” weekdays from 1-3 pm ET on WTMM.