OK With Jersey Sponsorships?
Would you stop watching basketball if instead of “Knicks,” “Geico” was emblazoned across Carmelo Anthony’s chest? If Apple had a patch on his shoulder? Or if “More Saving. More Doing” lined the bottom of his jersey in support of the Home Depot?
Soon, you may have to answer those questions – not just dismiss them as the nonsense with which only soccer fans have to deal.
NBA Commissioner Adam Silver has said, this week, that jersey sponsorships aren’t too far away, that they’ll be a reality within the next five years.
Should they be, though? What effect might such a move have on the game? The NBA estimates that a nine-figure annual revenue could be reaped? Is the money worth it? Or would it turn you off to the game? Let us know.