Lyft a service much like Uber, has been promoting themselves online be doing a series of prank videos featuring pro athletes. The latest has Richard Sherman in for lack of a better term costume driving people around Seattle, Washington.

I assume there are hours of footage where he is recognized immediately but there are a hand full of people that didn't recognize him and their reaction when he reveals who he is is pretty good. He also busts on himself quite a bit during the rides.