Starting on August 25th-August 27th Major League Baseball will have "Players Weekend". The weekend will allow players to have thier own nickname on the back of their jerseys. Below is the jersey template for the Yankees and Mets.
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The NBA is always ahead of the curve when it comes to marketing its product and generating a buzz. Their plan to use jerseys with players' nicknames on the back during a game between the Brooklyn Nets and Miami Heat this season is no exception.