The new Esquire Network is debuting a show next Tuesday night called Friday Night Tykes, which depicts the competitive nature of Texas pee-wee football.

If the Network was looking to get attention, they'll get it. Just in this minute and a half trailer there are hits to the head and orders from the coach that encourage licks above the neck, which has become a very sensitive topic amongst the American public.

An NFL spokesman has already released a statement to the media calling this trailer, "troubling to watch".