Contact Us

Cowboys Stadium To Be Renamed AT&T Stadium In New Naming Rights Deal

at&t stadium
Twitter, Darren Rovell

In a move that I would have never predicted in a million years, the Dallas Cowboys are selling out and giving a corporate name to their stadium. The building formerly known as Cowboys Stadium will be called AT&T Stadium in the future, and will generate the team somewhere between $17 million and $19 million per year.

While it’s easy to see why Jerry Jones and the Cowboys made the decision (it’s literally free money for the team), the move is still a surprising one to me. The Dallas Cowboys, as a franchise, hold as much brand power as the New York Yankees, Manchester United, and other world powerhouse teams. For them to just sell out the naming rights to their stadium for cash tarnishes that to an extent, at least in my mind.

Besides, this isn’t baseball, where the money generated by this new stadium name can go directly towards paying higher caliber players more money. Football is a salary capped sport, so that money will more than likely go directly into the pocket of Jerry Jones, which just seems vain and unnecessary at this point.

What do you think, should Cowboys Stadium’s name be left as-is, or are you cool with the change to AT&T Stadium? Make your voice heard in the poll below.

Best of 104.5 The Team

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Teammates quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Teammates contests, events, coupons, presales, and much more delivered to you for FREE.