Check out this awesome ad for the EA Sports video game Tiger Woods PGA Tour 14.  It also features a cameo appearance by a golfing great.

I have to hand it to the EA Sports marketing team for thinking well outside the box.  While brainstorming ideas for a commercial featuring Tiger Woods and Arnold Palmer, I can’t say that kung fu fighting jumps right into the forefront of my mind.  However, the EA Sports team stumbled onto a great idea.  Every now and then, these marketing peeps come up with a gem.

The commercial also features a cameo appearance by golfing great Lee Trevino.  Good ole Lee Trevino not only rides a zip-line, he busts out some below-the-belt Karate moves on some random Mr. T rip-off.  Somehow, it works.  I’m a huge fan of this commercial.  Props to Tiger, Arnie, Trevino, and the EA Sports team for pulling this thing off.

Brian Noe is the Brand Manager at 104.5 The Team, ESPN Radio in Albany, NY.  Brian also hosts “The Noe Show” weekdays from 1-3 pm ET on WTMM.