People can debate day in and day out whether or not Tim Tebow is a good quarterback, but one this is indisputable: the guy is a less than stellar businessman.

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Tim Tebow has finally trademarked “Tebowing.” Like, just now. Not when “Tebow Mania” was taking place, or when he was actually playing more than a handful of snaps per game, or when he was traded to the media capital of the world, but now, in week 7.

In his defense, his team of lawyers had been tied up in a longstanding legal battle with the guy who started and since December, so a lot of the delayed move was out of his control. Additionally Tebow claims that he has no plans to use the trademark for financial gain, although it does seem glaringly obvious what the branding could do in a charitable sense.