After 30 years at this staple plaza in the Capital Region the owner of this popular store has decided to change up locations thanks to a rebrand.

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After 32 years in Stuyvesant Plaza, Beck Furs is Moving

Beck Furs has been inside Stuyvesant Plaza for thirty-two years and after the pandemic, the owner had to revamp how she did business.

JoAnn Wilkinson said after the pandemic forced her to close for her doors for a period, she had to adjust. So the move is part of rebranding and making changes to Beck Furs. They will now be known as "Beck's".

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According to the Times Union, Wilkinson said that March is always a busy month when fur owners store their coats in a vault at Beck Furs. But because of the shutdown, she decided she would go to the customers and bring back their furs to store them in her special vault.

She said that pivot made her rethink how she does business. She also decided to modify coats for customers so they could keep up with the trending styles and offer other accessories like purses, shoes, and dresses.

Stuyvesant Plaza General Manager Rachel Ferluge had this to say on the change for Beck Furs:

Beck Furs has been a fabulous partner to Stuyvesant Plaza for the last 30+ years. We look forward to her continued success as she reinvents her brand and expands her offerings in a new location.

Ferluge added about the future of Stuyvesant Plaza,

We anticipate and are excited to announce our continued partnerships with several local, longstanding tenants in the coming weeks.

Beck Furs will be known as Beck's and will make the move from Stuyvesant Plaza in Guilderland to Newton Plaza in Loudonville in September.

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Wilkinson said of relocating,

The move allows us to continue our mission of servicing and dressing women in the Capital District and beyond.

 

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