On the night of January 19th, WTHR columnist Bob Kravitz out of Indianapolis, sent a tweet. What happened afterward, no one could have predicted.

"Sometime after the game," said Kravitz, to Armen and Levack on 104.5 The Team, "I received a text from somebody saying 'call me its important'.

"The person left his name. I didn’t see it; I left my phone up in the press box as I went down to work the locker room for my column and then do an hour TV post game show.

"About midnight I got back up to the press box, I saw the text. I walked out to my car. I called the source and the source told me what was going on and I thought, 'You’ve got to be kidding me.'

"I texted another source to get it confirmed and was told, 'Yes, this is going to be investigated. There is an investigation underway.' And I tweeted it and then pretty much spent the rest of the night watching twitter blow up."

And since then, DeflateGate has blown up the NFL as well. While Kravitz has taken every insult under the sun, it's the Patriots and Tom Brady, along with Robert Kraft, who are feeling the pressure now.