From Deadspin…

"The White Sox got themselves a new stadium naming-rights deal, and it’s a laugher. Starting next season, U.S. Cellular Field, formerly the second Comiskey Park, will go by: Guaranteed Rate Field. Yes it will.

Adam Eaton, what do you think?

“It’s a mortgage company?” Eaton asked. “Man, they must be doing really well…I don’t really know what to say.”

Full article...

I don't care how much they paid for naming rights this is just stupid. It is how ever not alone here are other dumb stadium names…

1- Whataburger field Corpus Christi Texas
2-Dunkin Donuts Center Providence Rhode Island
3-Petco Park San Diego Calif Arena Glendale Arizona

I understand it's all about money but really?
if they ever sell the rights to Yankee stadium to some
silly product name Yankee fans will revolt which I think is one of the reasons it has not happened and won't.
You can't screw with that one. Thank God